Dial M
The New Mart, Suite 715(213) 627-9811For more than 20 years, Margaret Chevedden has had a showroom that encompassed 1,200 square feet at The New Mart. But that recently changed.
After eyeing the space next door, walls were torn down, and Chevedden will be greeting the upcoming Los Angeles Fashion Market with twice as much space as before.
“The opportunity became available, and it was a great chance to expand,” said the showroom owner, who works with three other people in her seventh-floor showroom. “We were so cramped for space. We’ve made it work over the years, but this gives us some breath to expand and take on new sales staff.”
The expanded Dial M showroom’s deacute;cor will reflect the nine lines that Chevedden carries. The new furniture will be clean and elegant, with steel-framed tables topped with glass and red leather chairs for accents well as armless chairs that will add depth to grouping areas.
“The deacute;cor will reflect my lines, which are clean, sophisticated but have an edge and are timeless,” Chevedden said.
Those lines include Woo., by Los Angeles designer Staci Woo, who creates comfortable California lifestyle pieces; Repeat, a Swiss knitwear line that concentrates on cashmere; Cambio, a German trouser and jeans label; Omgirl and Roam, both designed by Los Angeles designer Meghan Fielding; Christopher Fischer, a knitwear collection strong on cashmere and novelty patterns; Anni Kuan, a New York designer whose clothes have a European influence; Indigenous, a Northern California organic and fair-trade knitwear collection produced primarily in Peru and Ecuador; and NewField, a shirt collection created by Japanese designer Maryann Shinta of San Francisco.—Deborah Belgum
