O'Neill Opens in Santa Monica

Irvine-based O’Neill Clothing is opening a flagship store in Santa Monica on July 8. The new store is the first of a national retail concept the surf brand is introducing this year. All summer, O’Neill will host special events and VIP shopping promotions. The company will also host beach cleanups and other events to support Heal the Bay, the local organization that supports cleaner coastal areas and watersheds in Southern California.