Waterwear 2012 D'amore Swim: Two Sides of Swimwear
She’s a model, actress, DJ, and friend of Paris Hilton and Kim Kardashian. Now Caroline D’Amore can call herself a swimwear designer, too.
Her D’amore Swim label debuted its Gemini Collection June 8 on the rooftop of the Thompson Hotel in Beverly Hills, Calif. It also sells at the Kardashian family’s Dash boutiques as well as at popular Southern California retailers such as Fred Segal Santa Monica and Milk.
Ryan Horne, D’amore Swim’s co-chief executive, said the label, which is manufactured in California, is meant to communicate two sides of every woman.
On the outreacute;, rock ’n’ roll side of the 30-piece collection, there’s a backless one-piece made in faux-denim Lycra and studded with a rust-free metal. For the more demure, there’s the Gemini Collection, which includes two-piece suits in stretch nylon lace. But even D’Amore’s demure suits have some sass, thanks to a touch of gold shimmer.
The designer, pictured left, guarantees that her swimwear will give any woman curves. Tops come with the choice of two to three different padding inserts, so cup size can be adjusted. Waistlines are low and cinched. Prints for all D’amore Swim pieces are intended to evoke a vintage look.
Wholesale price points range from $50 to $150. For more information, email ryan@damoreswim.com.—Andrew Asch
