Waterwear 2012 Limeade California: Sweet on Swimwear
For the past 12 years, designer Louise Kolesnikow’s background as a designer traditionally has been in the contemporary sportswear field, working for companies such as Poleci and ABS by Allen Schwartz.
But the Los Angeles designer felt there was a void in the swimwear world that needed to be filled with quality swimwear made in Los Angeles. So in 2010, she created Limeade California, a name that reflects the vivid colors in her collection.
“I try to stay on trend. Traditionally in sportswear, I have gone with a more sophisticated palette, but for swim, it is different. You are more concerned with how the color looks on a person’s skin.”
For a splash of sunny shades, look no further than the label’s Mexicali collection, with bright corals and greenish yellows. A burst of colorful embroidery is employed on the tops as well as smocking.
Kolesnikow always loved the look of crocheted swimwear but was never enamored with the cotton yarn used in many creations because it isn’t very water friendly. So her version of crocheted swimwear is made of poly yarns that will hold up during a splash into the swimming pool.
Her third theme is laser-cut fabric, which is soft and drapes well.
Most of her swimsuits are made of a nylon/spandex fabric. All the hardware is designed and cast in Los Angeles.
Wholesale price points are $40 to $46 for each separate piece and $79 to $84 for a one-piece.
For more information, call(310) 692-0205.—Deborah Belgum
