Waterwear: Swim Shorts 2012
Anne Cole goes back to her rich history of color for 2012. Resort opens up the season with pepper, paprika, and sea salt. Cruise raises the bar in color with citrus brights off a navy base. Spring takes on rich hues of the desert Southwest with teal, Mojave, apple, and sundial off a camel base. Trend-right stripes, color blocking and artsy floral prints, and shirring and twisting are important elements. Also, clean new inside construction and innovative trim details capture a clean, sporty look emblematic of Anne’s DNA. www.annecole.comBeach Rays, a division of JY Rays, Inc., has experienced a great response to its new direction and expanded contemporary women’s, children’s, and men’s divisions. Focusing on trends by infusing original artwork, strong color palettes, and fresh silhouettes, Beach Rays is trend-right with collections for the “top shelf” to volume with “key items” for fast turn. New for 2012 in contemporary swim is the WET division contemporary collection, joining her sister collection in young contemporary, RAY. In young men’s surf, VAST, continuing with its quick-dry technical fabrics for surf and cool printed satin back microfiber, adds newness with its hybrid (retro) collection! And our namesake, Beach Rays, continue to offer great swim trunks in microfiber and in 100 percent nylon in many lengths. Youth girls’ and toddler swim continue to grow with RAYRAY—eye-catching prints with ruffle and rosette details. Youth boys’ and toddler swim have grown with “big boy” prints to match Dad/Big Brother. www.beachrays.comBECCAreg; by Rebecca Virtue is known for putting together a perfect mixture of fresh, vibrant colors and stunning swimwear silhouettes and strikes a wonderful balance between sexy and delicate femininity. Each collection is defined by the ability to beautifully adapt fashion to the female form by combining exclusive fabrics and prints with the perfect fit. In addition to eye-catching swimwear, BECCAreg; has created a Resort collection of coverups and lightweight dresses that can be worn from the beach to the street. Rebecca Virtue, a native Californian and alumna of Otis College of Art and Design, resides in Orange County, Calif., where she creates her namesake, BECCAreg;. Visit www.beccaswim.com. Betty Bangs Swimwear, created by Miami native Beth Gerharts (a.k.a. Betty), got its start creating handmade bikinis out of vintage-inspired rock ’n’ roll T-shirts. Each suit is individually cut, adorned with hundreds of Swarovski crystals and hand-stamped with its own limited-edition number. With Betty Bangs swimwear already in many boutiques from Miami to Vegas and parts of Canada, this year Betty has expanded her line. Her new collection is a luxurious high-end mix of captivating Lycras mixed with sleek metallic finishes and hand-embellished rustic hardware. Each piece in this collection exudes sexiness and commands attention. Keeping true with Betty’s signature style, this collection includes a variety of body-enhancing tops, curve-flattering scrunch butts, Brazilian backs, and side-tie bottoms. And if that is not enough, Ms. Bangs’ commitment to excellence does not stop there. Determined to have everyone look flawless in her suits, arrangements can be made to have bikinis custom-made and tweaked to perfection for each individual. For more information, call (877) MSBANGS or visit www.bettybangs.net.California Label Products is excited to be adding water-soluble material to its eco-friendly trim division! This is available in 12-pt thickness for hangtags. These tags are great for everyone who is eco-conscious! Here are some of the important facts: 100% biodegradable, non-toxic, environmentally friendly, made of 100% cellulose fibers. It looks and feels like regular paper. It is temperature-resistant and suitable for long-term storage (will not be affected by humidity)! Made in the USA, and, most importantly, this product dissolves in hot or cold water. If you want to sample this material, email us at info@californialabel.com. For more information on our eco-friendly items, go to our website at www.californialabel.com.
The quintessential sense of tranquillity and relaxation is Caribbean Joereg; Swim. This collection offers the market’s most flattering ladies’ separates in tankini tops with soft cups for added support and comfort. The signature tapered tankini is stylish and modern for today’s discriminating woman. The bottoms are designed to offer both coverage and versatility. Fresh florals, bold graphics, ruffle tops, and tiered details are but a few of the fabulous styles the Caribbean Joe 2012 collection has to offer. For more information, please call (212) 221-5805 or email lgander@swimusa.com. Cia.Mariacute;tima was launched in 1990 by Brazilian designer Benny Rosset. The beachwear brand stems from The Rosset Group, the largest textile manufacturer in Brazil. Cia.Mariacute;tima applies Rosset’s expertise in textiles to create beachwear with new and technologically advanced, lightweight, and luxurious fabrics that make a woman feel confident and comfortable. Cia.Mariacute;tima is committed to enhancing the shape and beauty of women. Cia.Mariacute;tima features highly detailed hand-work and fine design. Each collection includes bold prints, colors, and new twists on timeless classics. The custom-made feel and structure of each suit offer great support with a balanced silhouette to complement every body type. Visit www.ciamaritimaus.com.CURVExpo will be the only show in North America presenting the 2012 Spring collections of the best swimwear and lingerie brands in New York, at CURVENY New York July 31–Aug. 2 (Jacob K. Javits Convention Center), and in Las Vegas, at CURVENV Las Vegas Aug. 22–24 (The Venetian). Check the list of over 300 brands and register at www.curvexpo.com.For 2012, the Diva family will be celebrating its 70th anniversary by#8232;paying homage to three generations of designers. Our 2012 Cruise collection is inspired by the glamour of “Divas” worldwide. The collection exudes elegance through the use of color and our unusual mix of exclusive prints. Sensitive microfiber—highlighted in prints, solids, and coverups—provides a remarkable feel and incredible fit. Expanded cup sizes along with signature detailing such#8232;as plisseacute; and beautiful floral, animal, and geometric prints round out the #8232;collection to offer the well-traveled cruise customer fit, form, and function while maintaining the updated designer look. www.divaswimusa.comDorit’s Cruise/Spring/Summer 2012 Swimwear and Resort Wear Collection consists of four thematic collections—each theme having a print and solid alternative offering the opportunity to mix and match beautifully. The use of the finest Italian fabrics, accessories, and exclusive prints creates magnificent twisted bandeaux, adjustable halters, unique under-wires, specially designed cutouts, and form-flattering one-pieces for the ultimate in figure flattery. And to add the proverbial cherry on top—each swimwear theme is complemented by a stunning collection of resortwear dresses, caftans, sarongs, and coverups. www.Doritinternational.com Eco Swimtrade; by Aqua Greentrade; is debuting its first collection in 2012! Designed with a contemporary flair, this collection boasts great styling and trend-right looks and feel. Our advanced fabrics and production techniques make this collection the more sustainable choice when it comes to choosing a swimsuit to wear. Touted in June 2012, GoodHousekeeping.com wrote, “Eco Swim by Aqua Green that’s good for your figure and better for the environment. It’s one of the only swimwear collections on the market that’s taking steps to lower its impact on the planet.” Our mission is to provide fashionable, excellent-quality, and planet-friendly swimwear. We will achieve this by embracing sustainable technologies and methods, hence reducing our “carbon footprint in the sandtrade;.” For more information, please call (212) 730-9555 or email hminoff@swimusa.com.In Gear, established in 1990, is a leading supplier of swim, resort, and casual lifestyle fashions, based in Miami, with distribution networks reaching across the globe. In Gear is all about fun and fashion under the sun, all designed to express yourself and look your best! In Gear product and lifestyle accessories may be found at surf, beach, swim, and hotel/resort and gift shops, as well as in boutiques, spas, sporting-goods stores, and department stores. www.ingear.comJacqueline Arnaud merges the color of the sky and the ocean to make unique wraps, skirts, and dresses. Fabrics are soft, light, and elegant and have been chosen to embellish women of all ages at the beach. Upcoming trade shows are Mode City in Paris July 9–11; Swim Show in Miami Beach, Fla., July 16–19; CurveNY in New York July 31–Aug. 2; Trendz in Palm Beach, Fla., Aug. 7–9; and SurfExpo in Orlando, Fla., Sept. 8–10. Visit www.jacquelinearnaud.com, email info@jacquelinearnaud.com, or call the U.S. office at (954) 338-1622.Kariza Designs, one of the hottest specialty retail products in North America and around the globe, is proud to announce its launch of Kariza Swim! The new Kariza Swim collection has been inspired by “Kariza Dreams,” a world of color, costumes, and Brazilian carnival drums with blossoming, seductive, and versatile designs, Kariza Swim is fully detailed, embellished, and authentic and includes unique exotic prints. Kariza Swim is a fusion of Latin America with a Persian flavor, showcasing two signature prints—Buenos Aires Batik and Persian Paisley. www.karizadesigns.blogspot.comKooey is an entirely Australian-owned and operated swimwear label. Each season, Kooey’s design team, Nikki Silverthorne and Charlene Harmer, focuses on a specific area of the Australian landscape. Featuring bold styles and striking colors, each collection includes one-pieces, bikinis, separates, and resortwear. Sizes range from XS to XL in a wide variety of styles to suit every body type. Its signature prints are designed by Kooey print artist Anne Hanning, an Indigenous Australian artist. Anne has created a unique contemporary style that echoes her interpretation of the Australian country and culture. www.facebook.com/KooeySwimwearLa Lame, long known for its ability to forecast trends, has fresh new fabrics for this swim season. Its “Rolls Royce” stretch and rigid laces from its Premier Vision line from France have been met with great acceptance. For the more price-conscious manufacturer, La Lame offers laces from Asia that have a similar feel. As sequins are in demand, La Lame provides a large assortment of sequin fabrics and sequins with embroidery and prints. La Lame’s 2011 line is not only suitable for swim but also for dresses and sportswear. Performance fabrics in the La Lame line provide wicking moisture management and anti-bacterial finishes. For more information, visit www.lalame.com or call Glen Schneer or Joel Goldfarb at (212) 921-9770. Limeade California is a forward, L.A.-based swimsuit company with a fresh, new look. Each piece starts with a more advanced design, which is further enhanced by using the highest-quality fabrics, an impeccable fit, and custom hardware, creating a jaw-dropping look. Each style is expertly fit and constructed to ensure that you look and feel amazing, stylish, and modern. Limeade California’s overarching design philosophy emanates from the distinctive style sense the designer derives from living in Los Angeles, the fusion of the laid-back endless summer combined with the ultra-hip L.A. scene. These intersecting influences are characteristic of what you will find in Limeade California swimwear. With the ability to mix and match tops and bottoms, you can create your own exclusive look. www.limeadecalifornia.com or (310) 692-0205Maaji Swimwear would like to extend you an invite to join an adventure never been told, nor lived. We’ll pedal our bikes, flap our wings, ride invisible zebras, and cover thousands of miles, plunging ourselves into a fascinating world. As scuba divers, we’ll explore the depths of the ocean, and we’ll swim among seaweed and corals, conquering every reef found. We’ll discover old shipwrecks and stumble upon treasures. Fish will take part as sidekicks in our feats. We’ll conquer the ocean; it will be captured by seductive silhouettes, colors, patterns, and details all inspired by underwater elements, atmosphere diving suits, and exceptional creatures. Feminine and captivating shapes, innovative cuts, subtle texture combinations, and materials will serve us as tools. Visit us at www.maajiswimwear.com.Magicsuitreg;by Miraclesuitreg; is so trend-right...from its sexy one-shoulder silhouettes to bold graphic prints—this is a brand that hits the mark! A collection that recognizes women have figure problems, “real or imagined,” and are looking for that perfect swimsuit. Magicsuit by Miraclesuit offers updated fashion while providing support, comfort, and control. Using a patented “comfortable control,” this collection uniquely shapes, smooths, and provides support women want in their swimsuits. The magic actually happens when the customer tries a Magicsuit by Miraclesuit—she not only feels the difference but sees it as well. For more information, please call (212) 997-5030 or email pmorse@swimusa.com.Malibu Dream Girl announces a new addition to the family—Dotti, the premier coverup brand in the swimwear industry. Dotti’s commitment to fashion-forward cover designs and Malibu’s unparalleled swimwear quality make for an ideal pairing. For the 2012 season, Dotti takes on a fresh new vibe. Targeting the young-attitude misses, Dotti provides functional yet stylish coverups with a sophisticated flair. For news on Dotti, visit www.weardotti.com. Dotti will complement Malibu’s other brands, especially Gossip Collection, a contemporary line with a luxurious look. Dotti and Gossip Collection will be sold at better specialty and department stores. For the latest updates about Malibu’s brands, visit www.malibuswim.com.Masquenada combines Italian fabrics, luxury, and craftsmanship into a fresh, contemporary line that debuted at the Miami Swim Show in July 2010. Masquenada is an Italian label produced under Mabell Moda Mare, a swimwear manufacturer that is almost 60 years old. Its designer, Marco Staderini, designs the collection in Florence, Italy, with the best materials and with exclusive prints developed by the company. Staderini originally developed the bikini line with the 20- to 30-year-old woman in mind but says that in the past few years his target audience has expanded to the mature woman with a young mentality and fit body. For more information, contact Paul Luis Celis at paul.celis@masquenadausa.com, (305) 370-5258, or (954) 662-7734.For the seventh year, thousands of fashion industry professionals will migrate to the sands of Miami Beach for Mercedes-Benz Fashion Week Swim to see what’s in store for the swimwear industry in 2012. The activities begin on July 14 with a sizzling runway show by Diesel and the not-to-be-missed official kickoff party presented by SKYYreg; Vodka around the iconic Raleigh pool to usher in the week of shows and events. In addition to the opening, shows will include collections from White Sands Australia, Poko Pano, Beach Bunny Swimwear, Crystal Jin, L*Space by Monica Wise, Wildfox Swimwear, Caffeacute; Swimwear, Dolores Corteacute;s, Mara Hoffman Swim, Aqua Di Lara, A Cheacute;, Natori, Cia.Mariacute;tima, Luli Fama, Luxe by Lisa Vogel, Lisa Blue, Aguaclara, Aquarella, A.Z Araujo, Kooey Swimwear Australia, Nicolita and True Religion. http://miami.mbfashionweek.comMiraclesuitreg;, the world leader in ladies’ control swimwear, continues its mission to empower women. For 2012, the adage “We love curves” has never been stronger. Design inspiration was drawn from red-carpet gowns, and the use of vivid colors such as blues and reds coupled with draping, twisting and pleating creates luxurious highlights and textures. The seemingly effortless appearance of these modern masterpieces conceals an elaborate understructure that supports, shapes, and defines the wearer. Ours is the swimsuit that contours, shapes, and slims the body. When a woman puts on a Miraclesuit, she appears to lose 10 lbs. in 10 seconds. This year, Miraclesuit had the distinct honor to sponsor the national 2011 Wilhelmina 40+ Model Search, where thousands of women entered this incredible contest. Across the country, the Miraclesuit team had the pleasure to meet so many incredible women, who all wanted one thing—to live life fully and completely. For more information, please call (212) 997-5030 or email jbeckford@swimusa.com.Olesja Mueller is a renowned fashion, celebrity, and beauty photographer based in Los Angeles and available nationwide. With an ever-growing list of swim and fashion clients such as True Religion, Malibu Dream Girl (Gossip, Hula Star, Smoothies), Ed Hardy, Christian Audigier, and others, Olesja offers gorgeous and affordable photography solutions for fashion firms of all sizes. From lookbooks to e-commerce to publicity to national campaigns, Olesja Mueller can help elevate your brand’s creative to the next level. Email studio@olesjamueller.com or call (818) 749-0549 to begin discussing your next campaign. Philips-Boyne Corp. offers high-quality shirtings and fabric. The majority of the line consists of long staple Egyptian cotton that is woven and finished in Japan. Styles range from classic stripes, checks, and solids to novelties, Oxfords, dobbies, voiles, Swiss dots, seersuckers, ginghams, flannels, and more. Exclusive broadcloth qualities: Ultimoreg;, Coronareg;, and Superbareg;. Knowledgeable customer-service team, immediate shipping, and highest-quality textiles. Philips-Boyne serves everyone from at-home sewers and custom shirt-makers to couture designers and branded corporations. www.philipsboyne.com or sales@philipsboyne.comProexport is Colombia’s nonprofit entity that promotes exports to the world. Our mission is to assist you in finding the right sourcing from Colombia. Our global network allows direct contact between potential buyers and sellers for trade and investment opportunities. Colombia is the friendliest place to do business in Latin America, according to The World Bank. Colombian exporters offer several advantages: vertical apparel industry, 100 years of experience, no duty/no quota with the U.S.A. (ATPDEA), flexible quantities and competitive lead times, and new and innovative designs for high-quality products. Call (305) 374-3144 or email rforero@proexport.com.co.Reebokreg;swimwear provides the ultimate stylish swimmer’s suit. Our “Silver Lining” includes technology that provides tummy control and is made with an antimicrobial material, allowing each suit to have better hygienic quality (anti-odor, anti-bacterial). The swimsuit bras are designed with anti-bounce features and soft cups for opacity and maximum comfort and surround support. Reebok Sport Fashion swimsuits resist chlorine and most pool chemicals, thus promoting the life of the swimsuit by retaining its color and shape. Designed with a flare for fashion and function, this collection engineers a swimsuit that a woman can move, swim, and squat in, while still looking and feeling confident and, more importantly, comfortable. Our glamorous V-necks, sporty high necks, easy-to-wear universal U-neck, or square necks have something for everyone. No other manufacturer takes so much time to ensure great fit, wonderful comfort, and fashion for the swimmer. Our clientele knows that with Reebok, “Every suit has a Silver Lining!” For more information, please call (212) 730-9555 or email mrutta@swimusa.com.
Salon Allure is the first and only exclusively luxury trade show to feature swimwear, resortwear, accessories, and fiber all under one roof during Miami Swim Week. The show will host the industry’s most relevant designers from the U.S. and around the world. Running July 16–19 from 9 a.m. to 6 p.m. daily, or by appointment, the four-day event is a departure from the conventional trade show, combining the latest collections from designers in a modern, oceanfront setting. The show will also feature innovative programs such as daily cocktails, fashion presentations, and on-site luxury-brand installations. For more information, visit www.salonallure-online.com.
Snapper Rock’s origins began in the junior sailing market. As New Zealanders living in one of America’s great sailing capitals, Annapolis, Md., we saw the need for fun, fresh, and functional protective gear for kids on the water. Its popularity now extends from the South Pacific to global shores. Snapper Rock’s range blocks 98 percent of harmful UVA and UVB rays and includes baby one-piece sun suits, swim sets, boardies, kaftans, and hats. We use the latest fabric technologies and design innovations to bring you gear that not only looks hot but protects children on and off the water—which means a lot more water time for kids and a lot less worry time for parents. http://snapperrock.com. Visit us at Swim Show Miami (July, booth #162), ENK New York (August and October) and Surf Expo in Orlando, Fla. (September).STA-COOLreg; is a new concept for moisture movement with quicker drying times, improved stain-release properties, and unbelievable softness. These attributes combine to benefit the modern consumer with lasting Softer-Smoother-Cooler comfort. Now, garment manufacturers and apparel designers alike can STA-COOLreg; and source this innovative yarn technology for their latest designs, allowing their customers to stay on the leading edge of this important performance market. The STA-COOLreg; product is a revolutionary fiber enhancement offered in spun and filament polyester for a variety of applications. For more information, visit www.fiberandyarn.com or call Fiber and Yarn Products Inc., Hickory, N.C., at (800) 648-2425.Surf Expo, which takes place twice a year in Orlando, Fla., offers more than 4,000 lines in the resort, swim, boutique, and surf and skate markets. Surf Expo gives buyers the opportunity to compare lines side-by-side and meet face-to-face with decision makers, both with the established lines and the new-to-market brands. Surf Expo’s next show will be held at the Orange County Convention Center Sept. 8–10. For more information, visit www.surfexpo.com.With over 29 years of experience, the Swimwear Association of Florida has become recognized as the leader in swimwear exhibitions worldwide. SwimShow is the foremost global trade show, where the best of the best gather to network, exhibit, and purchase next year’s trends. Expanding our reach this year, we are entering the synergetic market of lingerie to premiere at the annual trade show. The Swimwear Association of Florida presents two shows annually. SwimShow, the main event, is held in July and attracts over 2,000 buyers representing 1,000 stores from across the United States and from 50 countries. The regional show, held in August at the Manatee Convention Center in Palmetto, Fla., is a more intimate show, giving the retailer a one-on-one with the local Florida reps. www.swimshow.comSWIM at WWDMAGIC, sponsored by ISAM WWDMAGIC, in collaboration with ISAM, presents its August 2011 swim show, featuring the best in swimwear, coverups, pareos, and swim accessories. Exhibiting brands include B Swim, Donna Karan New York, Hurley, Juicy, Lisa Blue, Raisins, Roxy, Salt Swimwear, Shimmi, Split, and Trina Turk. Show dates are Aug. 22–24 at the Las Vegas Convention Center—Central Hall. For more information, visit www.magiconline.com.The Californian Swimwear Association presents The Swim Collective Trade Show, coming this Aug. 2–3 in Newport Beach, Calif. Our host venue is The Balboa Bay Club and Resort, a luxurious five-star hotel, spa, and resort on the coastline of sunny Southern California. The Swim Collective is recognized as the premium West Coast swimwear trade show, offering buyers more than 1,000 lines across all swim categories. For more information, visit www.swimcollective.com.Verao Agora is a family-owned company that was established in July 2006 and incorporated in February 2007. The family has developed several successful businesses worldwide and integrates over 80 years of business experience. This particular company was set up to import and market from Brazil an exclusive range of designer swimwear, primarily for women. The name Verao Agora actually means “Summer Now” in English and expresses vibrant fabrics and embellishment and awareness about the line and product due to participation in trade shows in Miami and Las Vegas. Repeat buyers are in Miami, Mexico, and the Caribbean, with interest now mounting in South America and home markets such as California, Arizona, Baltimore, and Puerto Rico. Excellent exposure has also contributed to the line when one of the designs was selected to appear in the Sports Illustrated Online Swimwear Collection. The swimsuit was one of VA’s top designs and boasts a gorgeous array of authentic, sparkling Swarovski crystals. www.veraoagoraonrodeo.com or email saida@veraoagoraonrodeo.com.After 20 years of designing and manufacturing private label for other companies, designer Vicky Moreinis decided to introduce her own collections. She believes that “When you design for others, you present your ideas, and they decide. I wanted to have total involvement in doing my creations.” The Vicky Moreinis collections combine the best of European fabrics with exquisite South American art, thereby creating pieces and collections that exemplify the true meaning of the word art. Her passion combines the best of both worlds—her artistic nature and her passion for designing. Visit www.vickymoreinis.com for more information. Sunny and sophisticated with signature prints and uber-chic silhouettes, Australian fashion and swimwear label White Sands epitomizes effortless glamour. From tiny Brazilian bikinis to plunging maillots and effortless statement coverups, White Sands pieces are undeniably sexy with a nod to the carefree lifestyle that is so Australian. Reflecting a love of exotic destinations and haute fashion, designer Leah Madden crafts seaside chic statement pieces that are infinitely wearable, referencing vintage icons and faraway locals in ways that are purely of the minute. With the launch of the high Summer collection 2012 at MBFW, White Sands fashionistas can expect lingerie-inspired designs and high-waisted pants with a few added surprises. Visit www.whitesandsaustralia.com or email info@whitesandsaustralia.com.Swimwear with Xtra Life LYCRAreg; fiber has been adopted by some of the leading brands in swimwear and has brought a higher standard for fit to consumers around the world. Swimwear with Xtra Life LYCRAreg; fiber provides a longer-lasting fit that resists bagging and sagging and keeps swimwear fitting like new longer. Exposure to suntan lotion, body oils, and chlorine can compromise fabric stretch and recovery, quickly degrading the fit of a suit. Swimwear with Xtra Life LYCRAreg; fiber, the fit the customer loves is the fit she’ll keep long into the season. For more information, contact Andrea Matousek at Andrea.l.Matousek@INVISTA.com or (212) 512-9235. LYCRAreg; is a trademark of INVISTA. The inspiration behind Yokinireg; swimwear was the designer’s favorite pair of yoga pants. Every woman that owns a pair of yoga pants with the fold-over top knows how great they make you feel. In 2010, Yokinireg; swimwear was launched with the vision to create a yoga-inspired bathing suit bottom that can make you feel just as fabulous on the beach—hence, the name Yokini. Yokinireg; Swimwear was initially designed to give each woman a micro fit control. The versatile and incredibly comfortable bottom allows you to find your best personal fit. The seamless (patent-pending) bottom is self-lined, allowing you to wear it all the way up, folded down, shirred down, halfway down, and as a fitted skirt. What makes this design revolutionary is that the bottom adjusts perfectly to nearly every body type, giving you the control and coverage that you need. Visit www.yokiniswimwear.com or call (800) 961-0076.
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