Levi's Hires Americas V.P. Paul Zadoff
San Francisco–based Levi Strauss& Co. named Paul Zadoff senior vice president of wholesale commercial operations for the Americas. Zadoff is a 20-year veteran who most recently served as vice president of global sales for Patagonia. He has also worked in footwear for Beijing-based Li Ning and Nike.
In other Levi’s news, the company recently launched an urban cyclist collection called Commuter by Levi’s. Select Levi's stores will carry “511” skinny pant in two lengths and the “Trucker Commuter” jacket. All Commuter pieces feature the performance, safety, mobility and protection needs of urban bicycle riders.
Levi’s is also using NanoSphere-treated denim in the collection. The Commuter collection features water- and dirt-resistant denim and fabric treatments for reflectivity and odor protection.
