eM Productions to Launch Accessories and Gift Trade Show
eM Productions, the progressive multi-brand sales and press showroom in Los Angeles, will launch an innovative trade show focused primarily on women’s accessories and gifts.
Coeur is set to debut during the Oct. 17–19 run of the Los Angeles Fashion Market at the Cooper Design Space in downtown Los Angeles. The tightly curated show will feature jewelry, shoes and bags, as well as candles and gift items.
Brands include some of the industry’s leading labels as well as upcoming lines. Gabriela Artigas, Bliss Lau, Bijules, AK Vintage, Im:mortal, Lisa Levine, Blithe And Bonny, All for the Mountain, Dream Collective, Marie Turnor, Kristen Elspeth, Tom Tom, Allibelle, Persephenie, Osborn and Upstate are just a few of the brands to expect at the inaugural edition.
Coeur will launch exclusively on the West Coast and will bring eM Productions’ aesthetic perspective to the trade show experience. Created by eM Productions co-founders Lisa Elliot-Rosas and Henri Myers, the show will include an edited list of brands they endorse. “It’s really taking the elements of things we really like and are very special that we see as being essentials to the everyday wardrobe,” Myers said.
Elliot-Rosas and Myers have developed a reputation for discovering innovative designers and launching and developing new labels. According to Myers, the two were inspired to launch the show after listening to the needs of designers. “Ultimately, we get so many requests from designers looking to showcase here in L.A. through the showroom that don’t have an outlet for the L.A. market. That’s one aspect of it,” he explained.
Plus, many international brands have difficulty finding a showroom that fits their company or a place in Los Angeles to show, as well. “Coeur can be an extended version of eM Productions as a larger showroom specifically targeting and working with accessory brands because there are so many amazing ones out there that just don’t have a voice here,” Myers added.
The name of the show is the French word for heart, or core. It was inspired by the actual terminology that buyers use when they’re looking and reviewing collections. “They ask about ’What’s the core? What’s the core pieces in the collection? What are the items that we love? What are the items that we must have?’” Myers explained. “It really seemed to be a great fit because it is all about the best of the best inside core pieces, which is what heart is.”
By offering a curated selection of designers with the industry’s needs and wants in mind and providing a top-tier list of buyers, the event is geared to be a cutting-edge trade show platform. Brands can expect a strong list of buyers who cater to A- and B-level stores ranging from online shops and boutiques to national and international department stores.
Elliot-Rosas and Myers have been pitching the concept to their more than 10,000 retail contacts. Coeur already has support from top buyers in the industry, including those from Fred Segal, American Rag, Des Kohan, Arcade, Revolve, Madison, Heist, Lake, Maryam Nassir Zadeh, Pixie Market, Roseark, Satine and Ten Over Six.
For more information, visit www.coeurshow.com. —N. Jayne Seward
