LuxeYard LaunchesNew Site for Latino Shoppers
New York–based flash-sale site LuxeYard is launching a new website designed for the Latino market.
De La Fashion (www.delafashion.com) features Spanish and Portuguese translations and a selection of curated luxury apparel for men and women, beauty products, and home decor at discounted prices. Among the branded products for sale are Roberto Cavalli sunglasses, Soho Hearts jewelry, Tripsciusive iPhone cases and Kitsch scarves.
“De La Fashion is the ideal luxury style destination for savvy Latin American and Hispanic shoppers who enjoy living a lavish lifestyle, who fill their homes with distinct furniture and décor, and fill their closets with on-trend fashions that epitomize luxury and a life well-lived,” said LuxeYard’s chief of business development, Christian Vega, who has been promoted to president and site director of De La Fashion.
Like LuxeYard, shopping on De La Fashion is limited to members, and a member incentive program is in the works to spread the word. Members who recommend friends to join will be eligible for cash payments once the friend makes a purchase. The site will also allow members to create a customized “De La Suit” by selecting color, inside and cut. Priced between $400 and $2,500, the “De La Suit” will be delivered in five to eight weeks after the order.
The website has also partnered with Latin Connoisseur magazine to create a media lounge featuring interviews with Latin celebrities, news and home décor tips, and videos.
“We’ve experienced considerable success with the social e-commerce model that has pushed LuxeYard to the forefront of the flash-sales market, and we look forward to replicating that success with De La Fashion, expanding our reach and making luxury truly accessible for all,” said LuxeYard Inc. Chief Executive Officer Braden Richter. “We’re proud to be the first luxury flash-sales site to bring this new paradigm shift to the Latino and Hispanic audiences, who have a deep appreciation for living a luxe life.” —Alison A. Nieder
