Miami Swim Cruise 13: Luli Fama

Luli Fama transported its party-girl muse to Italy by way of Miami for Cruise ’13. The Miami-based brand, which is created by Lourdes Hanimian and brother-in-law Augusto Hanimian, has a “La Dolce Vita Miami” theme for the season. “We feel that Miami’s lifestyle right now is like la dolce vita in the ’60s in Italy,” Lourdes Hanimian said. “So we showed how it should transition from those styles to today’s looks.” They incorporated Italian scarf prints with florals, pastels, tie dye and the very bright prints for which the brand is known. In addition to swimwear there were jumpsuits, rompers, and matching shirt and short sets. Cuts were sexy, including the brand’s signature ruched-back bottoms and underwire push-up tops. “Everything is about contouring the body and really enhancing—trying to get the body to look as best it can,” Lourdes explained. A trendy high-waist bottom was an unexpected addition to the collection this season—with a ruched-back bottom, of course. “That’s the only way we would do it,” Lourdes said. “It’s still very sexy, and it’s for that girl that really wants to wear something different. She’s going to put on a pair of wedges and look sexy. It’s not about the high waist to cover up.”

—N. Jayne Seward

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