Superdry Label Expanding to Santa Monica

The Superdry store in Las Vegas

Things are changing for the Superdry label, that British brand that use Japanese graphics and vintage Americana to make urban casual clothing.

Superdry USA, which is distributed in the United States by Los Angeles-based Sunrise Brands headed by Gerard Guez, is opening its second store in the area on March 22. The new Superdry digs are going to be in Santa Monica at 1334 Third Street Promenade. There is already one store at the Beverly Center in Los Angeles.

The 3,350-square-foot outlet will feature the brand's signature "jam jar" chandeliers, a nesting table made from reclaimed wood, denim walls carrying both men's and women's styles and a concrete and glass footwear station.

Some of the styles to be carried include graphic T-shirts, plaid and lumberjack shirts, motorcycle leather bomber jackets, and cargo pants.

This is Superdry's 10th store.