Shades of Grey by Micah Cohen

West Coast menswear brand Shades of Grey by Micah Cohen helped kick off New York Fashion Week on Sept. 5 with an installation presentation at Drive-In Studios in the city’s Chelsea district.

A fashionable take on rugged casualwear, the brand showed plenty of easy pieces in a riot of prints, including bandana and stripes, as well as florals, tie-dyes and ethnic patterns mixed with tweeds. Casual styles such as banded sweatpants, baseball jackets and shorts were made modern with crisp tailoring and layers of print, pattern and color.

Other West Coast designers and brands showing in New York included BCBGMaxAzria and Hervé Léger by Max Azria, Monique Lhuillier, Tadashi Shoji, St. John, Boy by Band of Outsiders, and Bebe, as well as students from the Academy of Art University in San Francisco who will show on the runways at Mercedes-Benz Fashion Week at Lincoln Center.

—Alison A. Nieder
See full fashion show gallery here.