LA’s Alameda Square Adds E-commerce Site GoJane

Alameda Square—the business complex in downtown Los Angeles that houses American Apparel, Splendid and Ella Moss, Groceries Apparel, and HauteLook’s photo studio—has added another fashion tenant: Los Angeles–based e-tailer GoJane.

The company, which is owned by fashion chain Aeropostale, is currently located in Ontario, Calif. GoJane sells trend-driven juniors merchandise including shoes, party dresses and accessories.

The company signed a seven-year lease for a 10,400-square-foot space on the first floor of Building 1 at Alameda Square, which is located at 777 Alameda. GoJane will employ 40 people in merchandising, marketing and creative in the new space, according to EVOQ Properties Inc., owners of Alameda Square.

“After a long and thorough search, we are very excited about moving to Alameda Square,” said GoJane founder Tony Pang. “Our new office space is the perfect blend of workplace aesthetics and functionality. Additionally, it puts us at the intersection of the fashion and arts districts of Downtown LA, where we will be in a growing community of creative companies.”

Originally built by the Southern Pacific Railroad in 1923, Alameda Square is located east of the LA fashion district and south of the arts district. The properties have retained many of their original features, including exposed windows, cement flooring and interior columns. EVOQ renovated the campus with upgraded electrical service, new landscaping, space for food trucks and a 6,000-square-foot roof deck.

“Our multi-million-dollar modernization and renovation of the campus are attracting an array of fashion, tech and other creative industries that are seeking the one-of-a-kind workspace that Alameda Square offers,” said EVOQ Chief Executive Officer Martin Caverly. “The buildings offer historic charm, an abundance of natural light with floor-to-ceiling windows and an open floor plan."