E-commerce Retailer JustFab Strikes Celebrity Deals With Kate Hudson, Paulina Rubio

El Segundo, Calif.–based JustFab Inc. is launching two new celebrity-driven collections.

The subscription-based e-commerce site has partnered with actress Kate Hudson on Fabletics, a new line of athletic apparel and accessories inspired by Hudson’s active lifestyle. The company also partnered with Grammy Award–nominated performer and “X Factor” judge Paulina Rubio on a collection of 12 shoes and nine handbags inspired by Rubio’s stage look and daily style.

JustFab VIP members will be able to purchase items form Rubio’s collection for $39.95. VIP prices for Fabletics items will start at $49.99 for two items.

Founded in 2010, JustFab Inc.’s portfolio of websites includes JustFab, FabKids, ShoeDazzle and Fabletics. Together the sites have more than 35 million members from the U.S., Germany, Canada, the United Kingdom, France and Spain.