California Apparel News

California Market Center

Suite B598

(213) 234-2539 (Miilla)

(213) 234-2534 (Monoreno)

 Los Angeles contemporary collection Miilla has a new home on the fifth floor of the California Market Center.

The collection, launched in 2010, and its sister line, Monoreno, launched in 2006, are now housed in suite B598, just off the “B” elevators on the CMC’s contemporary floor.

Miilla was previously part of the Rep et Trois showroom, which, earlier this year, also showed the Monoreno line.

“Even though Rep et Trois was not assigned to be a Monoreno representative, they showed full support, and I was grateful they helped both lines grow,” said Scott Kim, executive manager for both lines.

With the move to the new 1,300-square-foot showroom, Kim plans to focus on building the two brands.

“Our goal for both lines is to create an image,” he said. “When people first think of the brand Ralph Lauren, the first thing that comes to mind is white polo shirts. That is the type of image I would like to achieve. I would like Monoreno and Miilla to be known for their fashion sense and appeal.”

Although the two lines are targeting the contemporary customer, there are distinct differences in style.

Miilla features the latest trends in classically feminine silhouettes with pieces that can be mixed and matched to express the customer’s personal style. The line includes everything from skirts to scarves to “all pieces in between.”

“Our goal is to design something classy, exciting, comfortable and versatile so that the women who own Miilla pieces have a myriad of ways to wear them and can express themselves in a unique and personal way,” Kim said.

Monoreno is a trend-driven collection of tops, pants, skirts, tunics, dresses and outerwear with an emphasis on “earthy tones, clever details and fine craftsmanship.”

Wholesale prices for Monoreno range from $16 to $24 while Miilla is wholesale priced from $18 to $36.

Both lines sell in department stores such as Dillard’s, JCPenney and Neiman Marcus as well as chain stores such as Apricot Lane.