One of Anthony Franco's designs

One of Anthony Franco's designs

LA Designer to Headline Palm Springs Fashion Weekend

LA designer Anthony Franco will be front and center on the runway at the new Palm Springs Fashion Weekend, being held Oct. 25-27, at the Hard Rock Hotel. His fashions will be shown on the second night of the three-day event.

Franco, born and raised in Los Angeles, is no stranger to the desert fashion scene. He participated in Fashion Week El Paseo 2012, organized by Palm Springs Life magazine, and is a regular on the runways of Los Angeles.

Apparently there will be lots of partying going on at the Hard Rock Hotel, located in the heart of downtown Palm Springs. There will be poolside parties and cocktail receptions.

The Saturday night runway affair will feature Franco as well as other yet-to-be-named designers. Los Angeles' own Mikey Koffman, known for producing LA Fashion Weekend, is the producer on the new Palm Springs fashion event.