Dustin Huffine, production development & sourcing consultant, former general counsel of Joe's Jeans; Staci Jennifer Riordan, executive director of The Fashion Law Project and partner and chair of the Fashion Law Practice Group at Fox Rothschild LLP; Rick Horwitch, vice president, strategy and solutions business development, Bureau Veritas; Bobby Hines, International Trade Specialist, U.S. Department of Commerce; and Bruce Berton, CEO of B&B International and professor at the Fashion Institute of Design & Merchandising (FIDM).
FASHION LAW PROJECT
Loyola Symposium Explores Tech, Trends and the Law
Emerging technology and trends in the fashion industry are creating unique issues in privacy, advertising and social responsibility. The Fashion Law Project at Loyola Law School in Los Angeles explored these concepts at an all-day symposium, titled "One Channel Does Not Fit All: The Fashion Law Implications of Omnichannel Marketing," on March 22. The symposium was created for fashion lawyers, designers and executives to capitalize on the growth of the fashion industry in a legal and ethical way, according to Staci Jennfier Riordan, executive director of the Fashion Law Project and partner and chair of the Fashion Law Practice Group at Fox Rothschild LLP.
Social responsibility in the production and manufacturing of fashion was the topic at a panel discussion moderated by Riordan, The panel explored how companies should position themselves to cover both their legal and ethical obligations in production standards, labeling and government oversight. Panelists included Dustin Huffine of Joe's Jeans, Rick Horwitch of Bureau Vertias, Bobby Hines of the U.S. Department of Commerce and Bruce Berton of B&B International.
The increasing usage of private consumer information presents new challenges, and another panel assessed best practices for dealing with this information as its usage expands. Staci Riordan moderated the panel, which included Danielle Lowy of JustFab, Macala Wright of Why This Way, Elton Graham of Kellwood Co. and Jeffrey Kobulnick of Ezra Brutzkus Gubner.
The rise of social media may lead to the lines being blurred between editorial and advertising content, and a panel moderated by Oren Bitan of Buchalter Nemer discussed the increasing importance of disclosures. Panelists included Candice Hyon of Forever 21, Lauren Indvik of Fashionista.com, Staci Riordan, Stacy Procter of the FTC and Rey Kim of Halston.
The event's lunch featured Bernard Campbell of fashion conference series Fi3 interviewing Crosby Noricks of PR Couture about branding and public relations techniques to distinguish a label.
The Fashion Law Project at Loyola is also presenting a Summer Intensive Program from July 24 to Aug. 1, which will provide training for students in the industry, practicing lawyers and industry professionals to further develop their knowledge of how the law impacts fashion entities and their business operations. More information can be found at the Fashion Law Project website.
