Avery Dennison RBIS Joins Forces with Chinese Knitwear Manufacturer

Avery Dennison RBIS—which specializes in apparel-industry branding, labeling, packaging, embellishments and RFID solutions—and Ningbo Shenzhou Knitting Co., a vertically integrated knitwear manufacturer in China, announced a joint venture to facilitate heat-transfer innovations.

The joint venture will be located at the knitwear manufacturer’s campus in Ningbo, China. The joint venture will serve as the knitwear manufacturer’s preferred supplier for garment embellishments and labels.

Embellishments such as heat transfers are becoming more important to performance-wear companies that expect increased design flexibility and consumer comfort without compromising the way a garment functions.

The joint venture will provide customers with decorative transfers, printed and woven labels, graphic tags and tickets, and sustainable packaging that enhance product presentation.

“We are honored to partner with Shenzhou in this venture,” said Shawn Neville, president of Avery Dennison RBIS, in a statement. “Our goal is to collectively accelerate our heat-transfer embellishment innovation capabilities and overall speed to market to better serve leading global brands together.”

Avery Dennison RBIS is a $1.6 billion division of Avery Dennison, headquartered in Glendale, Calif.