MANUFACTURING

Columbia Signs Licensing Deal With Dallas Cowboys

Portland, Ore.–based Columbia Sportswear has inked a deal with the National Football League’s Dallas Cowboys for a collection of co-branded sportswear, outerwear and accessories for men, women and children.

The licensing agreement, which runs through early 2018, will debut with select styles for Spring 2015. A full assortment is planned for Fall 2015.The Dallas Cowboys are the only NFL team with the exclusive rights to distribute on its own merchandise. The line will sell in the Dallas Cowboys’ wholesale channels, including NFL retail stores, as well as in Columbia’s U.S. retail and outlet stores and on its e-commerce site (www.columbia.com).

“This first-of-its-kind partnership between the premier NFL franchise and a global leader in outdoor apparel is a real win for consumers,” said Joe Boyle, vice president of apparel merchandising at Columbia, in a company statement. “The Dallas Cowboys are a world-class organization with one of the strongest fan bases of any NFL team. This collaboration will allow those fans to wear their favorite outdoor-apparel brand while supporting their favorite team.”

The collection will include Columbia’s Performance Fishing Gear (PFG) styles, “which are extremely popular globally but especially in Texas,” the company statement said.