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Gap to Launch Brand in Slovenia and Austria
San Francisco–based Gap Inc. has struck an agreement with new and existing franchise partners to extend the Gap brand to Slovenia and Austria.
New partner Magistrat International will launch the brand in Slovenia, and Gottex Brands, which is a part of the Trimera Group and currently handles Gap business in Israel and Hungary, will introduce the brand in Austria.
Magistrat International will open three stores in September in Ljubljana, Slovenia. Two stores—one carrying adult merchandise and the other carrying kids’ and babies’ apparel—will open in the City Park shopping center. Another store—which will carry men’s, women’s, kids’ and babies’ goods—will open in the Emporium department store,
Gottex Brands will open the first Gap store in Vienna in October in the Donauzentrum Mall. The store will carry the full product assortment.
“Gap is known all over the world, and we have grown our store presence significantly in recent years to help bring our casual style to more and more customers. We launched into five new markets last year—Hungary, Paraguay, Peru, Brazil and Costa Rica—and with the opening of stores in Slovenia and Austria, we now bring our iconic brand to customers through stores in almost 50 countries,” said Gap Brand President Steve Sunnucks in a company statement.
