MANUFACTURING

Kellwood Names Marc Babins President of Western Region

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Marc Babins

New York–based Kellwood Co. named Marc Babins president of Kellwood Western region, based in City of Industry, Calif.

Babins will oversee the company’s global supply chain, including technical design, strategic sourcing, production, customer service, logistics and distribution management, according to a Kellwood statement. He will report to Kellwood Chief Executive Officer Lynn Shanahan.

Kellwood Western region is the company’s largest operational unit and serves as Kellwood’s design and product-development center and the distribution and logistics hub for its brands, which include Rebecca Taylor, Sam Edelman, XOXO, My Michele, Jolt, Democracy, Sangria, Jax, Sag Harbor and Briggs NY.

Babins most recently served as senior vice president of strategic sourcing and product development at Destination Maternity Corp. He has held similar titles at Aéropostale, the Limited Stores division of Limited Brands and Tommy Hilfiger. He was also president and CEO of Southern Trading Co., a company he co-founded that serviced activewear brands such as Adidas, Converse, Champion and Lands’ End.

“We are delighted to have Marc join us at the helm of Kellwood Western region, which is a critical component in fulfilling our strategic vision for the company,”

Shanahan said in a company statement. “Marc’s expertise adds value to Kellwood on many levels. He is an industry leader who has a proven track record of success in virtually all aspects of the apparel industry, including product development, sourcing, production, supply-chain management and quality assurance. He also has significant experience as an entrepreneur leading his own company.”