SHOWROOM PROFILE
Le Frenchlab
California Market Center, Suite B523
(323) 303-1915
To celebrate the opening of its new incubator and showroom at the California Market Center, Le Frenchlab will host an invitation-only networking party titled “Fre(n)sh” on March 16 in the CMC lobby featuring emerging French brands, French food and, of course, champagne.
Le Frenchlab launched in August and is distributing and marketing the “new generation” of French designers, said founder Emmanuelle Rienda.
“People need something fresh and different,” she said.
Rienda wants her new showroom to be “a platform where everyone is welcome. It’s important for buyers and press to see the product, to touch the material. You can’t just look at a lookbook.”
Le Frenchlab’s brands include a mix of French men’s, women’s, children’s and accessories labels, including Sarah Sumfleth, Raphaëlle H’limi, Leflow, Harrington, Pull-In, Esther Bonté, Vincent Bottesi and Sev Sevad.
One of her new collections is Wize & Ope, the French watch brand in which Lil Wayne recently acquired a stake. The musician—and founder of the Trukfit streetwear brand—also serves as brand ambassador for Wize & Ope.
Rienda describes Le Frenchlab’s collections as “eclectic—even price point–wise. We have brands—proudly made in Europe—at a really good price.”
Le Frenchlab will share the 2,000-square-foot space on the CMC’s fifth floor with Fashion Forwards Agency, which represents and distributes European labels including Faubourg Du Temple, Olena Dats’, Kathryn Hynes, Mossée, By Lys and Shoes Closet.
