E-COMMERCE

Coachella Style for Fashionable Procrastinators

Coachella Valley Music and Arts Festival revelers looking for a last-minute style update are in luck. Los Angeles–based e-tailer Revolve is offering same-day delivery to California’s Coachella Valley and surrounding areas during the festival’s two weekends.

“Music festivals are the pinnacle of all events in the Revolve girl’s calendar. For her, it’s as much about the fashion as it is about the music,” said Michael Mente, Revolve co-founder, in a statement announcing the same-day service. “We know she spends weeks planning every outfit, but even the best-laid fashion plans can go awry, so we wanted to be able to offer her a last-minute delivery solution, if need be.”

The free service includes Palm Springs, Indio, La Quinta, and Palm Desert. Beginning on April 10, Coachella Valley orders placed noon will be delivered by 6 p.m. Any orders placed after noon will be delivered the next day. Same-day Coachella Valley service is available April 10-12 and April 17-19.

“We never stop looking for ways to improve the shopping experience for our customers whether it is through our unique product assortment or faster and more flexible shipping options,” said Revolve co-founder Mike Karanikolas. “Festival season has become a fashion season in its own right. Offering a same-day delivery service and making sure our merchandise was available for the event of the year felt like a natural move for us.”