Cherokee Inks Sears Canada Deal for Liz Lange and Cherokee Brands
Cherokee Global Brands has struck a pair of licensing agreements with Sears Canada for its Liz Lange Maternity and Sportswear and Cherokee brands.
In the Liz Lange deal, Sears Canada will sell the “maternity chic” collection—including jeans, T-shirts, dresses and swimsuits—in Sears Canada stores and online at www.sears.ca this spring. The Canadian collection will come in an expanded size range that covers “pregnancy and beyond,” according to the company.
“We are very excited to partner with Sears Canada and to have the opportunity to continue to bring the Liz Lange brand to a broader customer base in Canada. In addition to Liz Lange Maternity wear, the Canadian consumer will now be able to buy stylish sportswear at affordable prices that extend ‘Liz Lange Style’ beyond maternity,” said Howard Siegel, Cherokee president and chief operating officer, in a company statement.
Cherokee and Sears Canada also struck a new multi-year agreement for Cherokee brand men’s, women’s and children’s clothing as well as footwear and accessories.
“Cherokee is a world-renowned national brand to which Canadians want access in-person and online, and Sears’ multi-channel capability allows Canadians to shop for Cherokee the way they want to,” said Ron Boire, Sears Canada president and chief executive officer.
Sears Canada operates 172 corporate stores, 201 Hometown stores, more than 1,300 catalogue and online merchandise pick-up locations, and an e-commerce site.
Cherokee Global Brands has a portfolio of brands that includes Cherokee, Carole Little, Tony Hawk Signature Apparel, Hawk Brands, Liz Lange and Sideout.