MANUFACTURING
American Apparel Hits the Charitable Campaign Route
On the heels of firing 180 workers who were mostly Latinos, American Apparel is making amends by selling a limited edition immigration integration T-shirt that will help nonprofits that help immigrants in Los Angeles County.
The shirt went on sale on Tuesday in five Los Angeles American Apparel stores located in Westwood, Melrose Avenue, Echo Park, Little Tokyo and in the factory store at the American Apparel headquarters in downtown Los Angeles. It is also available online and will be in all Southern California stores by May 15. It will be in stores until the end of the year.
Twenty percent of the T-shirt's sales will go to support the New Americans Opportunity Fund established by the California Community Foundation. The fund supports nonprofit organizations that serve immigrants eligible for the Deferred Action for Childhood Arrivals and Deferred Action for Parents of Americans and Lawful Permanent Residents programs.
""Justice and inclusion for our immigrant communities is a core principle for us and for our valued employees," said American Apparel Chief Executive Paula Schneider. "We look forward to continuing our tradition of commitment to immigration reform by launching this partnership with the California Community Foundation to help New Americans integrate into the fiber of the Los Angeles community."
The T-shirts for men and women sells for $26.
