FASHION
H&M Teams Up With Coachella Festival for Collection
Here's further proof that the music and arts festival in Coachella is shaking things up in the world of fashion.
H&M just announced it has developed a special collection that will be sold at the music festival in the desert. H&M calls it a first of its kind official branded collection. The H&M Loves Coachella collection will be available starting March 19 on hm.com and in approximately 350 stores in North America and worldwide on March 26.
The women's collection focuses on a romantic trend with graphic tops, fringe, lace, rompers, crop tops, shorts, and wide-legged pants for a feminine bohemian look. For men there will be graphic T-shirts and shorts. Prices will range from $4.95 to $49.95 and will embody the aesthetic of the festival for 2015.
For those attending the festival in April, H&M will have its first ever pop-up shop on-site in the H&M tent where festival goers can buy the collection and take a break indoors from the warm temperatures outside.
