Rosewater
ROSEWATER
Engineered for Moms
Before launching Rosewater swimwear for mothers, Tracey Montford did her homework.
Montford is the creative director of Cake Lingerie, an Australian maternity collection that combines technical construction with fashion-forward styling.
After conducting extensive marketing research, Montford found that pregnant and breastfeeding women were looking for the same quality, fit and sophistication in their maternity swimwear as they were receiving with Cake Lingerie bras.
Montford said the goal for Rosewater was to design supportive, functional swimwear that was comfortable and complemented the lifestyle of a modern woman.
The collection includes fully structured, supportive nursing bras and cups to suit multiple sizes, from small to extra-large. Rosewater offers four silhouettes: The “Shake,” a fuller-busted nursing tankini; the “Soda Nursing” tankini, for B to D cups; the “Smoothie,” a maternity active swimsuit; and the “Squash,” a one-piece nursing option.
“We have plans to extend the Rosewater range in the near future with the addition of three new styles,” Montford said.
Some features include fully adjustable straps, a racerback for added support, special nursing clips for discretion so it doesn’t appear to be a nursing garment, side sling adjustable side panels for adjustment over the belly, flexible wire for shape and drop-down foam cups for easy feeding.
The brand has been well received by customers. “Sales of our ‘Shake’ tankini (for the fuller bust) have exceeded our every expectation. Shake has been constructed specifically for fuller-busted women and will support an E through I cup. This has only strengthened our belief that the fuller-busted woman has once again been neglected,” Montford said.
The suits come in rich, dark hues such as black, purple, navy and turquoise for a pop of color. All swimwear is lined and made from high-quality knit for a luxurious feel as well as
chlorine resistance and a matte appearance for shapely contouring.
Rosewater is available at retailers in the U.S., including Breakout Bras, Figure 8 Maternity,
Bosom Buddies and Babyology.
Wholesale prices range between $35 and $45 per piece/set.
For sales inquires, contact sales@cakematernity. com or U.S. Sales Manager Sarah Carter at sarah@sfshowroom.com.
