New CEO at True Religion

There’s a new guy heading up True Religion.

John Ermatinger, who had been the company’s interim senior vice president of global sourcing and production, was named the new chief executive officer on June 1.

He is replacing David Conn, who is stepping down. Conn had been on the job for nearly two years ever since True Religion, one of the top premium blue-jeans makers in Los Angeles, was sold to TowerBrook Capital Partners in July 2013. Ermatinger will build on the strategic initiatives that had been implemented since TowerBrook’s acquisition.

“I am impressed with all that True Religion has achieved since TowerBrook’s acquisition, and I look forward to working with the company’s talented leadership and associates to further this success,” Ermatinger said. “True Religion has redesigned its product line and brand platform, launched compelling collaborations with style leaders, and enhanced the customer experience with a remodel of its retail stores, implementation of omnichannel functionality and a new e-commerce platform.”

Before joining True Religion, Ermatinger served as chief executive of Tommy Hilfiger (Asia Pacific), president of Gap Inc. (Asia Pacific), president of the Americas for Levi Strauss & Co. and general manager of Nike (Asia Pacific).

True Religion was co-founded by Jeff Lubell in 2002. He sold the company to TowerBrook for $835 million. TowerBrook has made investments in companies such as Jimmy Choo, Odlo, BevMo! and Phase Eight.