Sandy Jang, Sweet Rain and Alice Blue
California Market Center
Sandy Jang has been producing young contemporary fashions for 15 years under the labels Sweet Rain (previously called Jump Clothing) and Alice Blue. For the upcoming March 16–19 run of Los Angeles Fashion Market, Jang will introduce her eponymous premium collection in her fifth-floor showroom at the California Market Center.
Wholesale priced from $18 to $120, the Sandy Jang collection is designed for the customer looking for contemporary, trendy fashion at a competitive price, so, as Jang says, “They don’t have to think too long to buy.”
The new collection will target a different market and different buyers from Sweet Rain and Alice Blue, which are known for their prints and original colors. Sweet Rain is wholesale priced from $8 to $18 and sells in chain stores such as Forever 21 and Modcloth, and Alice Blue is wholesale priced from $10 to $24 and sells in department stores such as Dillard’s as well as at boutique retailers.
The California Market Center space will serve as a showroom for all three collections, and Sandy Jang will also be represented in the Barbara James Showroom in The New Mart.
Jang’s business is growing. The company just purchased an 80,000-square-foot warehouse adjacent to its headquarters in Vernon, Calif., to keep up with demand.