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J.Jill Coming to Santa Monica

It seems just about every retailer is in Santa Monica these days. But not J.Jill, which is changing that.

On Sept. 22, the women's specialty store chain is pulling the wraps off its first Santa Monica store at 1031 Montana Ave.

The space will be stocked with collections that change every month and retail on average for $40 to $150. All pieces are designed in house with exclusive patterns and prints and a focus on details.

The company, which is based outside of Boston and has 266 stores in the United States, is known for its laid-back styles and its Wearever Collection, which takes you from work to evening and from home to traveling. The collection has new patterns, colors and silhouettes every month. Other collections change monthly too.