MANUFACTURING
Iconix names EVP and CMO
Jamie Cygielman has joined New York–based Iconix Brand Group Inc. as executive vice president and chief marketing officer.
Cygielman has more than 25 years of experience in marketing and business development in the fashion, toy, entertainment and cosmetics sector for companies such as The Jones Group, Madame Alexander Doll Co., Madison Square Garden, Hit Entertainment, Mattel and Revlon.
“Jamie has extensive experience in brand building, licensing, promotional partnerships, advertising, creative platform development, and digital and social media,” said Iconix Chief Executive Officer John Haugh in a company statement. “And as we discussed at our recent investor day, driving organic growth is a key component of our strategy and Jamie’s expertise across a broad range of consumer product categories will help us maximize the full potential of our portfolio of brands.”
Iconix owns, licenses and markets a large stable of brands, including Candie’s, Bongo, Joe Boxer,Rampage, Mudd, Mossimo, London Fog, Ocean Pacific, Danskin, Rocawear, Zoo York, Lee Cooper, Ecko Unltd., Marc Ecko and Artful Dodger. The company also owns an interest in several brands, including The Material Girl, Ed Hardy, Modern Amusement, Buffalo, Nick Graham and Pony.
“As I look across Iconix’s portfolio of brands, I see tremendous potential to develop leading edge marketing programs that will enable Iconix to deliver a differentiated value proposition to its retail and wholesale partners, create increased brand relevancy, and drive long-term brand equity,” Cygielman said in a statement.
