MANUFACTURING

Lucy Introduces Extended Size Range

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Lucy’s “Studio Hatha Capri” leggings and “Fitness Fix” tank

Lucy, the Alameda, Calif.–based activewear brand, is launching a new extended-size range.

Available in sizes 1X through 3X, the range includes Lucy’s popular “Studio Hatha Capri” legging, the “Fitness Fix” tank top and the “Workout Tee.”

“Active women come in many sizes, and we’re excited to now say that Lucy does, too,” said Laurie Etheridge, Lucy president, in a company statement.

To create the new extended sizes, Lucy designers focused extra attention on fit.

“We wanted to create a product specifically for this customer,” said Stacey Keetell, Lucy product development manager. “We meticulously developed each style and fit it on a 2X model so that we could be sure that every feature, whether for performance or style, was in the right place. By ensuring that the proportions and cut lines were strategically engineered, we were able to make a garment that not only flatters but moves and performs with her throughout her activity. Next, we tested every piece on real women and put their very real feedback to work. The result is leggings that flatter and don’t roll down at the waist, pretty tunics that look great to and from the studio, and tanks with cute details and no droopy armholes or necklines.”

The new sizes are available in select stores as well as online at Lucy.com. For more information, visit www.lucy.com/everybody.html.