MANUFACTURING
LA Streetwear Company Buys Women’s Online Clothing Site
Stikeleather Apparel recently announced it acquired the online women’s clothing retailer White Plum, based in Modesto, Calif.
With the purchase, the Los Angeles–based Stikeleather said it is planning to move White Plum’s headquarters to Los Angeles.
White Plum was founded in 2012 by Hilary Zwahlen, who felt there was a place in the world for an e-commerce site that sold women’s clothing at a reasonable price. About 60 percent of her merchandise is made in the United States, and the average customer is between the ages of 25 to 45.
The site filled its one millionth order in mid-2015 and has a reported $9.5 million in annual revenue. White Plum’s merchandise is also sold on flash-sale site Zulily (www.zulilly.com) as well as Jane (www.jane.com).
Ian Stikeleather, chief executive of Stikeleather Holdings, said he wants to move White Plum to Los Angeles to take advantage of the talent found in the garment industry here and to create innovative designs for young women.
Stikeleather’s contemporary menswear collection is known for its minimalist style and its proprietary neodymium magnetic closures.
