The RealReal Gets Real in SF

Online luxury consignment shop The RealReal is expanding its physical presence with the May 17 opening of its fourth watch evaluation office. The newest office in San Francisco joins The RealReal’s other evaluation offices in Los Angeles, Chicago and the original location in New York, which opened in August.

Fine jewelry and watches are The RealReal’s fastest growing category, according to the company, which was founded in 2011 by Chief Executive Officer Julie Wainwright.

The valuation offices are open Monday-Friday by appointment only. The valuation appointments are free and valuation is conducted by The RealReal’s gemologists and watch experts, who will provide a no-obligation valuation document with the items’ resale value on The

“The success and expansion of our valuation offices is the direct result of an effective principle that The RealReal continues to stand by, which is to provide luxury consumers with a trusted, personal way to sell their luxury goods with a model focused 100 percent on transparency and authentication,” said Wainwright, in a company statement. “In creating our valuation offices, our mission was to fill a gap that existed in the fine jewelry and watch market at the time. There was no easy way for consumers to get accurate and transparent pricing of their fine jewelry and watches. After a successful launch in New York City, we saw the huge appetite that existed for this type of service and are thrilled to expand it to major cities across the country, including our headquarter city of San Francisco. Given the demographic of this area, we’re confident consumers will find it highly valuable.”

Appointments can be made by visiting the company website, calling (844) 818-REAL or emailing

In addition to fine jewelry and watches, The RealReal sells authenticated luxury items including fashion for men and women, ’ fine art and home décor products. Brands include everything from Chanel and Louis Vuitton to The Row and Vetements. According to the company, consignors earn 60 percent to 70 percent of the sale price. The company also offers free, in-home pickup service is available in more than 20 U.S. cities.