ModCloth Names New Chief Technology Officer

ModCloth—the San Francisco–based online purveyor of its own clothing brand as well as an e-commerce site that offers an assortment of fashion, accessories, shoes and home décor from independent designers—has named Nicolas Genest as its chief technology officer.

Most recently, Genest worked as the chief technology officer for online luxury consignment retailer The RealReal, where he helped develop the site’s mobile, web and data technologies.

Matthew Kaness, ModCloth’s chief executive, said ModCloth is reimagining social commerce, both online and offline, in the women’s lifestyle retail industry, and Genest will help the venture scale new business models.

Before joining The RealReal, Genest was the chief technology officer at in Paris and in 2011 launched the company’s American joint venture with American Express.

Genest comes on board months after ModCloth announced it would be gearing up its bricks-and-mortar offerings. Recently, ModCloth hired Elizabeth Cooksey as ModCloth’s first-ever vice president of stores and retail operations to accelerate its offline strategies this year.

The company has a series of five pop-up shops that are part showroom and part store touring the United States through September. The stores are popping up in Austin, Texas; Washington, D.C.; Portland, Ore.; Denver; and Pittsburgh.