Spring/Summer ’17 Women’s Commercial Directions by Trendstop
Saturated shades create statement styles. Global fashion forecasting agency Trendstop gives us the lowdown on the key trends and essential applications affecting the SS17 commercial market.
A contemporary rework is applied to classic looks as nautical styles incorporate fresh graphics, combat themes fuse functional with feminine, and tribal crafts are reworked for life in the urban jungle.
Military looks are reimagined with an ultra-feminine aesthetic. Functional utility staples are transformed with cinched waists and silky fabrics for an elegant, refined approach to traditionally rugged looks.
Tribal handicrafts are reinvented for the urban wardrobe. Boxy shapes and cleanliness introduce a sporty element, contrasting with multicolor weaving and tassel trims for a modern crafted vibe.
A contemporary twist rejuvenates maritime themes. Bold blocking, changes of direction and unexpected pops of color update nautical stripes while uneven hemlines and sporty trims add an urban element.