Forever 21 Teams Up With Taco Bell For New Collection
Fast-fashion retailer Forever 21 joined forces with fast-food purveyor Taco Bell to create a collection that featured all things Taco Bell, such as hot sauce graphics, purple anoraks and sytles with Taco Bell logos.
The collaboration was revealed in a downtown LA fashion show on Oct. 10, with the merchandise appearing in stores a day later.
Taco Bell has been on a creative marketing push after partnering with The Hundreds for a sock collection a few years ago. This summer, it opened up a Taco Bell flagship in Las Vegas for weddings that for $600 gets you a ceremony in the chapel inside the restaurant with an ordained officiant, a private area for a reception for up to 15 people and custom merchandise that includes a sauce packet garter and bow tie, “Just Married” T-shirts for the bride and groom, Taco Bell branded champagne flutes and a Taco 12 pack filled with tacos and a Cinnabon Delights cake for dessert.
For the runway fashion presentation, silhouettes featured tops, bodysuits and cropped hoodies for women and sweatshirts, hoodies and anorak jackets with iconic illustrations for men.