True Religion's Military Campaign
True Religion has joined the military—but only for a limited time.
The Los Angeles–based lifestyle collection launched a limited-edition, military-inspired capsule collection of unisex streetwear titled, The Great Revolt Capsule. To celebrate the launch, the company is hosting three events around the world, starting with Hong Kong on Oct. 16, followed by London on Oct. 18, then New York on Oct. 20, followed by a consumer pop-up event in SoHo Oct. 21-23.
The 30-piece capsule collection merges streetwear with classic military styles and details. There’s an oversized parka, a reversible Sherpa jacket, a wide-leg cargo pant and coveralls. Pieces feature tactical design elements, exaggerated pockets, raw-edge hems and a military color palette. Retail prices range from $89–$499 and the styles will be available on the True Religion website starting Oct. 16.