Stitch Fix Launches Stitch Fix Kids

For the parent who doesn’t have enough time to shop for his or her children, Stitch Fix has come up with a solution.

The online personal shopping and subscription service is offering a service for children who wear sizes 2T to 14 in a range of affordable clothes that sell for $10 to $35 per item.

A Stitch Kids package includes eight to 12 pieces from 50 brands including Under Armour, Nike, Toms, Hanna Andersson, Threads 4 Thought, Joules and Tailor Vintage. Stitch Fix is introducing its own brand of everyday playwear and essentials under the Rumi + Ryder label.

“At Stitch Fix, our goal has always been to help our clients discover products and styles they love,” said Katrina Lake, the founder and chief executive officer of Stitch Fix in San Francisco. “Stitch Fix Kids is a fun and engaging way for kids to find clothes they love and feel their best in while saving parents time.”

Parents can manage their children’s profile directly from their own by filling out a Style Profile and picking dates to receive Stitch Fix Kids packages. Clients buy what they like and return the rest with free shipping both ways. If all items are kept, they receive a 25 percent discount.

Stitch Fix was founded in 2011 on a concept that people would love to receive packages of clothing selected for them. Through computer questionnaires and the service’s algorithms and consultations with human stylists, Stitch Fix assembles a profile of fashion likes and dislikes for members. The company later ships regular deliveries of clothes, footwear and accessories to its members for a fee.

Stitch Fix went public last year with its Class A common stock being offered at $15. The stock was most recently being traded at $33.87 a share. The company’s revenues totaled $977 million in 2017.