EVENTS
GUESS JEANS Opens Los Angeles Homecoming Flagship
By Alexandra Romero, Contributing Writer | February 12, 2026
GUESS JEANS opened its Los Angeles Homecoming Store at Melrose Avenue and San Vicente Boulevard Jan. 31, signaling a return to the brand’s California roots and the next phase of its global retail strategy.
FASHION SHOOTS
TRENDS
NEWS
More Than Marco Marco in Store
Designing custom clothes gained Marco Morante critical notice and a steady stream of clients to his Hollywood-based boutique Marco Marco. But it didn’t leave him time for much else....
Michel Berandi: Luxury With a Conceptual Edge
Couture with an edge—that’s the look of Michel Berandi....
ASR Turns 25
Surfers, skaters and other members of the action sports industry took over the new House of Blues in San Diego’s Gaslamp Quarter when the Action Sports Retailer Trade Expo ho...
Velvet Leaf
The two sisters who design Velvet Leaf skipped their formal college education for an experience-based education—to start a clothing line. Nineteen-year-old Laura Car...
On the Runway in Hong Kong
HONG KONG—There was no dearth of fashion shows at the recent
G Line: Gear for Girls
Sarah Schilke, global category manager for G Line, a line of motorcycle gear made for women, said that in the more than 10 years she has worked in the motorcycle industry, the No. 1 complaint...
Birdie: Fashion Meets Function on the Golf Course
Kate Sutton’s San Francisco–based preppy golf line, Birdie, infuses bubbly energy into basic polo shirts and khaki bottoms that function as comfortable sport clothing. And Sutton has high hope...
New Year's T-Shirt Resolutions
Carla O’Brien (at left) and Megan MacEachern started Fortune Tee three years ago as a children’s line with a penchant for cheeky novelty. The Hollywood-based label’s shirts bore slogans with clever fortune cookie–like...
Fashion by Smashbox
After two years in development, Smashbox clothing has finally arrived....
Freshjive Girls: Anything but Frilly
After several years, Los Angeles–based streetwear company Freshjive is reintroducing Freshjive Girls for Fall 2006. Keeping the core streetwear look of its men’s line, the girls’ collection is consistent with the company...
Park
WALK IN THE PARK: David Park took his nearly 10 years of design expertise and focused on creating a modern bottoms line named Park. The designer debuted the Spring 2006 line Jan. 8–1...
Ferragamo Hits the Walk of Fame
Upscale footwear, accessories and apparel maker Salvatore Ferragamo will be this year’s honoree at the Rodeo Drive Walk of Style Awards, hosted by the city of Beverly Hills a...
FIDM Gets the Emmys
First it went to the movies, then it went to the stars, now the Fashion Institute of Design & Merchandising is preparing to enter the world of television....
Affliction: Graphics With a Vintage Edge
The graphics of Santa Ana, Calif.–based Affliction are hip and edgy—but they take their cues from vintage illustration styles, including hand-drawn etchings and engravings....
Raison D'ecirc;tre: California's Take on Linen
Raison D’ecirc;tre interprets California’s favorite casual styles with a new fabric—linen....
