September 17, 2009
Stories this photo appears in:
We've Come a Long Way, Baby
Levi's is celebrating the 75th anniversary of the launch of its women's jeans. Introduced in September 1934, Levi's "Lady Levi's Jeans" were the first jeans made for women. Before that, if women wanted to wear jeans they had to snag a pair from the guys. According to Levi's, the line was developed for Western women who hadbegun wearing men’s Levi’s jeans on ranches and farms, and for women towear to a popular new vacation destination – dude ranches....
Comments
Use the comment form below to begin a discussion about this content.
Sign in to comment