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COLOR TREND: For a while, jeans in bright colors pushed denim sales.

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Blue Jeans Are a Harder Sell to Teenagers, Who Have Other Favorites

Manufacturing

For years, denim hit its stride with everyone snapping up several pairs of blue jeans to wear just about anywhere, anytime. But in recent years, denim has been seeing some new competition, which has the makers of everything denim taking a second look at what consumers want to buy.

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