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From left to right: Shauna Keller from Skullcandy; Daniel Neukkomm from O’Neill; Rob Heppler from Buscemi; and moderator Dennis O’Malley from ReadyPulse, a social ambassador marketing platform.

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From Real World Wearables to Targeted Messaging, Challenging Assumptions at West L.A. Tech Conference

Technology

Retailers and brands put their heads together at the Fashion Digital Conference, held at the Olympic Collection and Banquet Center in West Los Angeles on May 19 to dig deeper for answers of how to improve their apparel businesses with technology.

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