May 12, 2016
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As we get ready to ring in the new year, trade-show organizers are starting to roll out some of their plans for 2018.
In the months leading up to their events, trade-show organizers are working to create an environment for attendees that will facilitate their business—from fine-tuning the exhibitor mix to lining up a slate of B2B seminars.
With a packed trade-show calendar—as well as new trade shows launching—event organizers are faced with the task of driving traffic to their shows. It’s even more challenging in markets such as Las Vegas, where multiple events run concurrently at locations scattered around town.