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Planning Swim Strategy for Year-Round Success in a Season-Specific Category

Industry Focus: Swim

California Apparel News asked swim-industry insiders: What is the single most-important piece of advice you feel is crucial for your associates, colleagues and peers to plan a successful swim strategy for the remainder of the year?

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Growing Sustainability Trends in Swim Continue to Shift the Category

Industry Focus: Swim

California Apparel News asked swim-industry experts: From eco-friendly initiatives to body positivity, what aspects of sustainability resonate most with your customers for 2024 into 2025?

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