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Maintaining Trade-Show Brand Voice as Collaborations Increase

Trade-Show Q&A

California Apparel News asked trade-show insiders: How are producers ensuring individual shows’ foundational elements remain undiluted?

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New Challenges in the Apparel Industry Require Fresh Solutions

Trade-Show Q&A

California Apparel News asked trade-show insiders: What innovative offerings have been most crucial to buyers and exhibitors while navigating recent economic challenges?

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Incorporating Buyer and Exhibitor Feedback to Create a Better Show

Trade Show Q&A

California Apparel News asked trade-show leaders: What is the most insightful piece of exhibitor or buyer feedback you have received that you are incorporating into the remainder of 2024?

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Event Producers Are Recharged, Ready to Go for Trade Shows in 2024

Trade Show Reports

California Apparel News asked trade-show leaders: What is your priority as a trade-show producer as we move into 2024, and what is at the core of your decision-making when creating experiences for your guests?

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As trade-show organizers and producers who have weathered the pandemic as well as ongoing financial challenges, what is the new normal for how you do business?

Trade Shows

California Apparel News rounded up leaders of the industry’s top trade shows and asked them to share their insights and innovations over the past two-and-a-half years and tell us what the new normal will look like going forward.

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