July 29, 2024
Levi’s launched “The Denim Cowboy,” the final piece in the brand’s REIIMAGINE campaign with Beyoncé, who also included pieces from the BEYONCÉ X LEVI’S collection in her recent Cowboy Carter Tour. | Photo by Levi’s
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Beyoncé, Levi’s Release ‘The Denim Cowboy’ REIIMAGINE Segment
Denim Cowboy
The final video component of the Beyoncé-Levi’s REIIMAGINE campaign, “The Denim Cowboy,” launched recently, tying together the story of reinterpreted classic advertisements from the heritage denim brand and complementing pieces from the new BEYONCÉ X LEVI’S collection.
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