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Trend-Driven Vs. Classic—How Cash-Strapped Customers Shop for Denim

Industry Focus: Denim

California Apparel News asked denim-industry insiders: As consumers feel strain on their wallets, is there greater pressure to promote, design and sell classic functional elements that nod to denim’s workwear lineage and longevity, or are trend-driven styles still in demand?

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Even Denim Experts Need New Approaches to Their Blues

Industry Focus: Denim

California Apparel News asked denim-industry professionals: What lesson have you recently learned that left a deep impression or shifted your perspective regarding denim making?

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Identifying Denim’s Most Important Challenges

Industry Focus: Denim

What denim supply-chain challenge is most pressing and preventing the industry from operating efficiently? - SPONSORED BY Star Fades International

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