For Black History Month, Levi Strauss & Co. unveiled its “Beauty Becoming Campaign,” which featured artists, advocates and athletes, such as Fresco Steez (pictured), a community organizer and artist. | Photo by Shaniqwa Jarvis

For Black History Month, Levi Strauss & Co. unveiled its “Beauty Becoming Campaign,” which featured …

  • For Black History Month, Levi Strauss & Co. unveiled its “Beauty Becoming Campaign,” which featured artists, advocates and athletes, such as Fresco Steez (pictured), a community organizer and artist. | Photo by Shaniqwa Jarvis
  • Photo by Oge Egbuonu
  • Photo by Oge Egbuonu

Levi’s Unveils Black History Month Campaign and Collection

Denim giant Levi Strauss & Co. made a statement with its recently unveiled “Beauty of Becoming” media campaign during the brand's observance of Black History Month.



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