Pink Laundry's Shop & Cut

Guy's Night Out at Pink Laundry

Attracting new customers and broadening the appeal of a boutique happens to be the endless labor of the boutique owner.

Bethany Herms of women’s boutique Pink Laundry put her own spin getting more female shoppers to her boutique in Newport Coast, Orange County. Invite the guys in.

On Dec. 1, she got her friends at rockabilly barber shop chain Hawleywood's to offer free haircuts and shaves to husbands, boyfriends of Pink Laundry customers and male curious onlookers. The guys also got a little advice on what to buy for their lady friends that night. Here’s to guys night out at Pink Laundry.