7 Diamonds Takes New York

Sure, 7 Diamonds is sold at every Nordstrom in the US. But the colorful and creative fashion label always seemed like such a California thing.Since 2000, it was the dressy shirting label you’d find at California-only surf and skate shops.

Now the Tustin, Calif.-based label is staking a bigger claim to the national and international market. It will mark the official opening of its 3,000-square-foot showroom in New York City on July 22, just in time for the start with popular trade show ENKNYC.

The New York City showroom overlooks fashion landmark Bryant Park, said Greg Marshall, 7 Diamonds’ vice-president of sales and marketing. The new showroom will be a great place to show new styles to East Coast retailers as well as Canadians and Europeans who don’t make it to the West Coast.

“We’re constantly bringing up new styles,” Marshall said. “It allows customers to shop easily and stay on track with what we’re doing.”

7 Diamonds also is scouting for a Dallas showroom too.